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Using Banners Ads

You have all seen the myriad of advertising banners on virtually every site you have visited.  This can be a great way of promoting your site.  If you use a banner exchange system, you don't even pay for the advertising.
      There are a couple of considerations to take into account when thinking about banner exchanges.  First, the way they work is that you have their banner on your site with ads that they rotate.  Generally, every two times someone sees an ad on your site, your ad will be placed on someone else's site.  You have little control over what is being advertised on your site.
      If you choose this form of web promotion, try to limit yourself to one or at most two banner ads on your site.  I believe that the more of these ads you have on your site; the less professional your company appears.  Choose them carefully.

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